Crowne Plaza Façade Enhancements

June 24, 2016

The Crowne Plaza Hotel on Sheikh Zayed Road in Dubai occupies a special place in the collective memory and experience of the City.

As an early example of ‘mixed use’ development it provides a destination where people can choose activities ranging from shopping, dining and entertainment to short and long term living as well as a place of work and socialising.

The complex is now to be refurbished and rejuvenated to its’ original intent which will result in a new vibrant place offering a large range of experiences. DSA were very pleased to have been given the opportunity to develop an exciting new concept for the complex.

The outward appearance of the facility will reflect the original essence of a striking building that will announce its’ presence of a property occupying such a prime location in a visually powerful manner to intrigue and entice the passerby to enter the front door.

The lower levels will be enhanced to accommodate a variety of public spaces – open air courtyards for ‘al fresco’ dining and entertainment, new F&B outlets and other venues to inspire and enjoy.

Lighting and colour will be used to express the richness of the experiences within and to emphasise the prominence of this building within the context of the City.

The objective of DSA’s proposal is to give expression to the ideas outlined above with concrete, pragmatic, sustainable and cost effective ways of creating a new identity for a complex which has a long history and a legacy which will not to be lost in the process but will be retained and reinforced.

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Originally, I am from France but have spent many years living across the world, from Africa, The United States and most recently the Middle East.

Throughout my life I have always enjoyed an outdoor lifestyle and as you can see, I have travelled a lot. Having an active life is very important to me, whether that be through things like mountain biking and water sports or even camping at the weekend.

My education began at the School of Versailles in Paris. It was a great school to study at, but I also loved it because of its location. Paris is such a diverse city that is always evolving. If you accompany that with decades of stunning architecture, it really becomes and place like no other.

I have been interested in seeing things grow and develop since a very young age. As a girl I would build sandcastles and tree houses with my brother. Over time that interest developed further and by my teens I knew I wanted to be an architect.

For the last 5 years I have been with the DSA team and my role consists of managing projects from design to creation. As a Project Architect, I am positioned between the design team and the client. It’s a role that I love because it can be so varied from project to project.

Each client has their own particular requests, and it is critical that I understand them at an early stage.

Not only does this help ensure that all team members keep to what the client wants, but also it means that any design hurdles can resolved at a swift pace, avoiding lengthy delays.

When a project begins, inspiration for design is never too far away. From looking back at past successes and evolving those ideas further, to examining the surroundings of the project location. It’s fundamental to capture the vision of the client, taking multiple elements and combining them to create a strong identity.

Spending some quality family time with my husband and son is extremely important to me. When i’m not emersed in a project, I like to spend as much time with them as possible. I also have a great passion for cooking and maintaining a healthy diet. I am always researching new and exciting recipes.

However, the excitement for designing is always with me and currently I am designing a villa for my family and I in France during my spare time.
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