DSA Appointed as Lead Consultant and Design Architect for Nugoosh Park, Jeddah

February 23, 2022

We are thrilled to announce that DSA have been appointed as the Lead Consultant and Design Architect for Nugoosh Park, a new social iconic destination for rejuvenation and refreshment in Jeddah.

The development which is divided into a Retail Mall, Office Tower, and Health Clinic Tower, is located on Corniche Road just across the newly developed Jeddah’s Waterfront in the heart of the ultra-high-income neighbourhood of Alshati West of Jeddah City.

Tim Goodall, KSA Managing Director, together with Ahmed Alabra, DSA’s Co-Managing Partner in KSA, have recently met with our clients, Mr. Nezar Almugren, Managing Partner of Nugoosh and Evangelos Liaras of ORPEA (Medical Operator) to discuss our role which encompasses Multi-Disciplinary Design Services.

Find out more about Nugoosh Park project: https://en.nugoosh.com/

From left to right: Mr. Nezar Almugren (Nugoosh), Evangelos Liaras (ORPEA), Tim Goodall (DSA), Ahmed Alabra (DSA)


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Originally, I am from France but have spent many years living across the world, from Africa, The United States and most recently the Middle East.

Throughout my life I have always enjoyed an outdoor lifestyle and as you can see, I have travelled a lot. Having an active life is very important to me, whether that be through things like mountain biking and water sports or even camping at the weekend.

My education began at the School of Versailles in Paris. It was a great school to study at, but I also loved it because of its location. Paris is such a diverse city that is always evolving. If you accompany that with decades of stunning architecture, it really becomes and place like no other.

I have been interested in seeing things grow and develop since a very young age. As a girl I would build sandcastles and tree houses with my brother. Over time that interest developed further and by my teens I knew I wanted to be an architect.

For the last 5 years I have been with the DSA team and my role consists of managing projects from design to creation. As a Project Architect, I am positioned between the design team and the client. It’s a role that I love because it can be so varied from project to project.

Each client has their own particular requests, and it is critical that I understand them at an early stage.

Not only does this help ensure that all team members keep to what the client wants, but also it means that any design hurdles can resolved at a swift pace, avoiding lengthy delays.

When a project begins, inspiration for design is never too far away. From looking back at past successes and evolving those ideas further, to examining the surroundings of the project location. It’s fundamental to capture the vision of the client, taking multiple elements and combining them to create a strong identity.

Spending some quality family time with my husband and son is extremely important to me. When i’m not emersed in a project, I like to spend as much time with them as possible. I also have a great passion for cooking and maintaining a healthy diet. I am always researching new and exciting recipes.

However, the excitement for designing is always with me and currently I am designing a villa for my family and I in France during my spare time.
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